an attempted insult, worn with pride: because, as Bukowski famously said, "you will be too much for some people -- those aren't your people". One can take the measure of a person by the questions they ask, sure.. but one can also, and more tellingly, take measure of a person by the things or the people they despise, the insults they levy and the manner in which they choose to own both.
In this particular case, it was a gendered and vitrolioc 'insult' hurled by a stranger towards AB on Instagram whilst hiding behind the anonymous safety of a screen. 
 
Amanda created this sticker (and the t-shirt) to embrace and proudly reclaim the term 'insufferable cunt' while wrenching away at the bike shop she owns, as she coaches ski clients and engages in many other behaviors often portrayed as 'unbecoming of a woman' or 'aggressive', 'insufferable' or 'cunty': fighting for equal pay and opportunity for women, NB/GNC and trans folks; protesting against infringements of bodily autonomy and personal freedoms; advocating for human rights & battling bullies & injustice.